AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data,…
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share…
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few…
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts…
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like…
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before…
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters…
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing…
Your marketing team just concluded a successful trade show, returning with over 2,500 new leads from booth scans that need to be imported. In this post, we’ll review the options…
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up…
