We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies…
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and…
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether…
Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you. Once you…
You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you want it to reach your recipients and receive positive engagement…
When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating…
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and…
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using…
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a…
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see…
