How to Make a QR Code in 5 Easy Steps
From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they've become so ever-present that 45% of shoppers use marketing-related QR…
Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway?…
81 Social Commerce Stats Marketers Should Know in 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp…
The Definition of Negative and Positive Feedback Loops in 200 Words or Less
Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product…
How to (Easily) Make Perfect Content Calendars in Google Sheets
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell…
The Beginner’s Guide to LinkedIn Marketing & Networking
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn…
8 Steps to Create a Complete Marketing Strategy in 2023
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if…
The AI-Powered Content Strategy: 13 Prompts for More Accurate Targeting
By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in…
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand…
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy…