Medium is a platform for writers. If you're not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a…
A Campaign Member’s First Associated Date records the date a Lead/Contact became a member of a Salesforce Campaign, and it’s a great metric to use in your reporting. First Associated…
Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here's…
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who…
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office…
By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. That era ended. Now we all use GA4, which has fewer,…
Sercante and Qualified both went big at Dreamforce 2023. And then they made it even more interesting by teaming up. Qualified joined Sercante at the Home for Marketers at Dreamforce,…
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience…
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life…
Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes…
