How to Create a Landing Page: The Ultimate Guide
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can…
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that…
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done…
The 3-Minute GA4-Powered Website Audit: How to Find Bugs, Bad URLs and Broken Links on Your Website
By Andy Crestodina Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use GA4 to see…
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements,…
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home…
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest's free tool lets you analyze metrics like impressions, saves, clicks, and pin clicks. Using these…
19 Creative Pop-Up Shop Examples
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts your FOMO into overdrive. But as…
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of…
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct,…