16 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from…
Should your brand be on Threads? What to Consider Before Signing Up
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).…
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92%…
11 Skills You Need in the AI Era [Data + Tips]
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project…
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers —…
Online Advertising: All You Need to Know in 2023
There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions…
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. Unless you’re…
The Art of Delivering Empathetic and Joyful User Experiences
Living in a fast-paced world of technology, it’s easy to get caught up in the whirlwind of innovation and lose sight of the human element. We can occasionally prioritize the…
How to Start a Podcast on Spotify for Free [+ Expert Insight]
atheimerGood news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month. Even better news: Spotify for Podcasters makes it easy to start a podcast and reach…
How to Write like a Marketer: Intro to AMPscript for Salesforce Marketing Cloud
If you’re new to Marketing Cloud Engagement, you may be feeling overwhelmed. Salesforce’s powerful marketing platform can do a lot. And that comes with a steep learning curve. I’ve been…