PathFactory For Revenue Intelligence enables marketing teams to capture buyer and content engagement insights using Content AI, Data, and ABM Personalization tools. PathFactory, the leading B2B content intelligence platform, today…
Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve…
While AI is a hot topic as of late, it's been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI…
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should…
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer,…
“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. …
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we…
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31 to…
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether…
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can…
