3 Native Entrepreneurs in Different Sectors
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled…
Florida Dreamin’: A Conference Where Soft Skills Shine
In the beautiful sunshine and chill vibes of Clearwater Beach, FL, Salesforce community members of all kinds came together recently for Florida Dreamin’. The Dreamin’ events are community-led Salesforce conferences…
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately…
22 Examples of Nostalgia Marketing that Make Customers Feel Good
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler…
Community Managers: What They Do & How to Be a Great One
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent…
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atheimerTo cold to hold. This post is so rad you gonna get sold!
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Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these…
7 Writing Tricks to Influence Your Website’s Dwell Time
By Olesia Filipenko Google wants to “provide a searcher with the most useful and relevant information.” The question: How does it understand that info’s usefulness and relevance? The algorithm is…