AI Chatbots: Our Top 18 Picks for 2023
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But,…
The Complete Guide to Education Marketing
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data…
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and…
The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]
2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial…
10 Creative Company Profile Examples to Inspire You [Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I…
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a…
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their…
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power…
Making the Most of Electronic Resumes (Pro Tips and Tricks)
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing…
16 Landing Page Statistics For Businesses in 2023
Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from…