How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs,…
18 Top Marketing Attribution Software Tools for 2024
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success,…
55 Office Costume Ideas for Marketing Nerds & Tech Geeks
How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to…
22 Copywriting Examples From Businesses With Incredible Copywriters
We're all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — appearing in everything from commercials to print…
How to Write an Ecommerce Business Plan [Examples & Template]
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having…
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to…
The Ultimate Guide to Choosing the Right Salesforce Reporting Tool
We get it. With all the reporting tools out there it is hard to know which one is correct (or what a tool is named this week). In this blog,…
26 of the Best Free Stock Photo Sites to Use in 2024
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to…
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook…
Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts
From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but…