A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That's a whole different ball game. As a marketing team leader for many years,…
Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat…
TikTok Business vs. Personal — How to Make the Right Choice
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for…
How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main…
The Ultimate Guide to Nonprofit Marketing in 2023
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help.…
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to…
12 Best Free (& Private) Email Accounts & Service Providers for 2024
Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are…
How to Create Campaign Assets with Marketing Cloud Growth Edition
You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB marketers…
The Ultimate Guide to SEO in 2024
When done right, SEO is why you can usually find exactly what you're looking for from Google and other search engines. Yep, even if you turn to Google search for…
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest…