Automating Campaign Names in Marketing Cloud Growth Edition
One of my all time favorite hacks is using flow to generate consistent campaign names in Salesforce. With the release of Marketing Cloud Growth Edition and the move to a…
Salesforce Winter ‘25 Release: Platform Highlights
The Salesforce Winter ’25 Release Notes are out, and they include important features for trailblazers who are on the Salesforce platform. We get three major releases from Salesforce each year…
So, You’re an Organization that Fundraises? Here’s What Salesforce Campaigns Can Do for You.
For fundraising-focused nonprofits, the challenge of tracking campaigns, engaging donors, and optimizing strategy can be overwhelming. Many nonprofits don’t realize that Salesforce Campaigns—often associated with marketing — are also one…
Introducing the 2024 Salesforce Marketing Champions: Sercante Edition
Congratulations to the 2024 Salesforce Marketing Champions! We are honored and excited that some of our own Sercante dragons were selected as part of this prestigious group. Let’s get to…
Empowering Users to Overcome Disabilities and Learn Salesforce
Learning how to use and customize Salesforce can be a rewarding experience, but it can also present unique challenges for individuals with disabilities. Whether it’s navigating the interface, processing complex…
Announcing Marketing Cloud Advanced Edition
During the Marketing & Commerce Keynote at Dreamforce 2024, Salesforce announced the latest edition of Marketing Cloud built on Data Cloud — Marketing Cloud Advanced Edition! Expected to be released…
Using Data Cloud Credits in Marketing Cloud Growth Edition: A Guide for Account Engagement Users
Like many people in the Salesforce ecosystem, you may be intrigued by the announcement of Marketing Cloud Growth Edition — especially since access to the platform is available to current…
Building a Message Series Flow in Marketing Cloud Growth Edition
I’m not going to be the guy who says “I told you so,” but Flow Builder has officially expanded from being an automation tool used exclusively by Salesforce Admins into…
Salesforce Winter ‘25 Highlights: Marketing Cloud Growth Edition
The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce is…
Salesforce Winter ‘25 Highlights: Marketing Cloud Account Engagement
The Salesforce Winter ‘25 release notes are out! Let’s dive into Winter ’25 highlights and what Account Engagement (f.k.a. Pardot) users can expect to see come October. Duplicate Management! Back…