Exciting Updates for Marketing Cloud Next for Winter 26’
Since Marketing Cloud Growth was introduced at the beginning of last year, more and more innovations with the platform have been coming out at a rapid pace by the team…
How to Get Your Data AI-Ready: A Step-by-Step Guide for Marketers
As a marketer, you’re eager to use AI for better segmentation, smarter campaigns, or generative content. But a huge piece that can’t be ignored when you’re getting started with AI…
MarDreamin’ Virtual is back November 2025—But not like you remember—Presenting: MarDreamin’ On Tap
Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember. We’re…
How to Use AI in Next Gen Marketing Cloud to Elevate Your Campaigns
If you’ve ever built a marketing campaign, you know the drill: after agreeing on your brief, you still need to draft emails, nail the design, run approvals, and put it…
Using Agentforce, Data Cloud, and Marketing Cloud Advanced to Improve Student Retention
Student retention is one of the most pressing challenges in higher education—and it’s not just about keeping enrollment numbers up. It’s about making sure students feel supported, connected, and confident…
How to Overcome the 6 Biggest Obstacles to AI Adoption
AI has the potential to fundamentally change the way we work—not just in theory, but in the day-to-day rhythms of marketing, sales ops, RevOps, and customer experience teams. At its…
7 Tips for How to Get Started with AI
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes to…
The 2025 Salesforce MVPs Featuring Erin Duncan
On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement Product…
3 Tips for Optimizing Your Data Cloud Credit Usage
Marketing Cloud Growth/Advanced (aka Next Gen Marketing Cloud) is built to leverage the power of Data Cloud, giving marketers key benefits like unified customer profiles, enhanced segmentation, cross-object personalization, and…
Design Meets Agentforce: A Designer’s POV from the World Tour
I just got back from the Agentforce World Tour in Boston and my brain is full of ideas. I wasn’t totally sure what to expect, but I ended up walking…