Email templates are essential to marketers who want to create emails efficiently and protect the brand consistency of their communications. Agentforce Marketing email templates became available in the Winter ‘26…
Agentforce Marketing (aka: Marketing Cloud Next) introduced marketing teams to Salesforce Flow for the first time. While flows provide increased capabilities over tools like Engagement Studio in Account Engagement and…
The traditional B2B search journey is undergoing a shift, moving away from static search engine results pages toward fluid, conversational AI interfaces. As buyer behavior evolves, AI answer engine optimization…
In the current market landscape, Chief Revenue Officers and growth leaders are facing a fundamental breakdown of the traditional go-to-market (GTM) engine. As organizations scramble to gain traction by implementing…
The promise of artificial intelligence has sparked a gold rush, yet many organizations find themselves starving for insight despite being drowning in data. While the potential is vast, the reality…
We all feel it. As humans engage with technology, innovation is moving at a breakneck pace. But as I’ve spent time researching the current landscape of the state of AI…
On January 21, 2026 Salesforce deployed an urgent security patch to address high-severity vulnerabilities. While this patch was necessary against potential data exploits, the side effect resulted in every tracked…
The traditional B2B growth engine is reaching a breaking point because it remains disconnected from the modern buyer’s journey. While self-guided discovery and AI-driven entry points become the norm, buyer…
Many organizations today are discovering that one of the most significant barriers to AI success isn’t the technology itself, but the human factor in AI adoption. To move from siloed…
This blog was co-authored by Jenna Packard & Debra Engels In the modern landscape, marketing, sales, and customer success leaders are facing a challenge where they are surrounded by more…
