Why You Should Get a Marketing Cloud Intelligence Audit
Marketing Cloud Intelligence (previously known as Datorama) is a tool that offers many potential uses. But with those uses comes the uncertainty that you are using the tool to its…
How to Update Marketing Personas Using Salesforce Flow
It’s very common for sales and marketing teams to leverage title-based “personas” to influence their activities. Knowing who you are speaking to can radically alter the message content, type, and…
Creating Custom Object Records with Account Engagement and Flow
One of the great things about Account Engagement is that the same fields can be used over and over again for different interactions while keeping the full history of the…
Winner Spotlight: Sercante Dreamforce 2023 Ticket Giveaway
Going to Dreamforce can completely change the course of someone’s career. Whether it’s while soaking in the session content and learning how to take on bigger responsibilities at work. Or…
Recap: The Big Things Marketers Did at Dreamforce ‘23
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably a…
Dreamforce 2023 Recap: Salesforce Leans in to AI + Data Cloud as the Future of Nonprofit Success
At 8 p.m. ET on Wednesday 9/13, the second full day of Dreamforce, I was sitting in front of my computer curious and a little anxious. I was using my…
Top Takeaways from the Panel: Modern-Day Trends in Higher Education
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence, marketing…
5 Design Musts for Account Engagement Users
atheimerIn the world of digital marketing, a seamless and visually captivating user experience is crucial to capturing your audience’s attention and driving conversions. For Marketing Cloud Account Engagement users, optimizing…
Salesforce Starter: The Perfect Solution for Small Businesses
Are you a small business owner who is interested in using Salesforce for your business all the way up until you saw the pricing? If so, Salesforce Starter was created…
5 Event Marketing Best Practices To Implement For Your Next Campaign
Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within budget,…