How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT.…
AI citation tracking: How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility…
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these…
AEO metrics every marketer should track in 2026
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such…
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer…
11 Tips to Extend the Life of Your Best Content Using Audio Formats
By Kimberly Zhang You invested weeks into that original research piece. You devoted days refining a thought leadership essay, one that encapsulates your brand’s philosophy so eloquently. And yet, you…
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report,…
8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is…
What SEOs Get Wrong About AI Search
By Andy Crestodina Maybe you’ve heard… The key to AI visibility is FAQs, schema markup and off-site citations on sites like Reddit. This is the consensus in the SEO community,…
Moving Past Efficiency: How to Drive AI Seller Effectiveness in 2026
The B2B sales engine is at a tipping point. While revenue leaders have more access to technology and data than ever, the majority of a seller’s time is still lost…