AEO Insights: Building an Informed Answer Engine Strategy
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in…
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading. As…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their…
What’s New with Agentforce Marketing Email Templates
Email templates are essential to marketers who want to create emails efficiently and protect the brand consistency of their communications. Agentforce Marketing email templates became available in the Winter ‘26…
Saving Time with Flow Templates in Agentforce Marketing
Agentforce Marketing (aka: Marketing Cloud Next) introduced marketing teams to Salesforce Flow for the first time. While flows provide increased capabilities over tools like Engagement Studio in Account Engagement and…
The Real AI Race Isn’t About Models or Data. It’s About Context.
Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team…
AEO strategy for SaaS: 6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what…
AI Answer Engine Optimization: A GEO Strategy for B2B Brand Discovery
The traditional B2B search journey is undergoing a shift, moving away from static search engine results pages toward fluid, conversational AI interfaces. As buyer behavior evolves, AI answer engine optimization…
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers…
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand…