How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now,…
The Decoupled Future of Growth: From a Rigid, UI-Bound CRM to an “AI-First” Engine
The recent unveiling of Salesforce Headless 360 marks a significant paradigm shift in the CRM industry, signaling a move away from rigid, UI-bound ecosystems toward a decoupled, “AI-first” infrastructure. For…
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always…
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools…
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company…
Ads in ChatGPT: What B2B Marketers Need to Know
In case you missed it, last week OpenAI announced that their ad network is now open for a public beta. If you’re a “bleeding edge” type, you probably already signed…
Upcoming Salesforce Platform Security Changes and How to Prepare
With the upcoming June 2026 updates Salesforce has just announced, Salesforce is once again raising the bar for platform security. While these updates are designed to keep your data safer…
22 AI Prompts That Actually Work (From 24 Years of Digital Marketing Experience)
By Andy Crestodina Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide…
How to Cut AI Costs and Climate Impact: Ranking 9 Inputs and Outputs
By Andy Crestodina Every AI prompt has two prices. One shows up on your invoice. The other gets paid in carbon, electricity and water. Both are driven by token usage…
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however,…