The Real AI Race Isn’t About Models or Data. It’s About Context.
Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team…
AEO strategy for SaaS: 6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what…
AI Answer Engine Optimization: A GEO Strategy for B2B Brand Discovery
The traditional B2B search journey is undergoing a shift, moving away from static search engine results pages toward fluid, conversational AI interfaces. As buyer behavior evolves, AI answer engine optimization…
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers…
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand…
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this…
Zero-click searches and the future of your marketing funnel
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped…
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand…
Best workflow automation software: How to choose the right tool for your growth stage
Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic. These platforms link apps, CRM data, and communication channels to execute multi-step processes without manual handoffs…
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question,…