Salesforce Spring ‘25 Highlights: Marketing Cloud Account Engagement
While we were all preparing for the New Year, Salesforce was busy getting the Spring ‘25 release notes posted! Let’s dive into what this release has in store for Marketing…
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's goals and one that helps…
What Are Content Managers, and How Do You Become One?
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do?…
Salesforce Spring ‘25 Highlights: Marketing Cloud Edition
Spring has sprung at Salesforce, and it comes in the form of the Salesforce Spring ‘25 Release Notes! Whether you’re a seasoned pro or a budding marketer, this release is…
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this…
Easy Segmentation & Personalization Using ID Fields in Marketing Cloud
A common segmentation need with Marketing Cloud Growth or Advanced Edition and Data Cloud is creating a segment based on a Contact’s Record Type within the CRM. While this is…
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer…
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of…
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,…
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove…