The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch…
What Marketers Need to Know About Retrieval Augmented Generation (RAG) Pipelines
Content Context Is King! What Marketers Need to Know About Retrieval Augmented Generation (RAG) Pipelines As marketers we have lived by the phrase “content is king” when it comes to…
Marketing Like a Castaway
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I…
13 Media Planning Tools I Tried & What Worked Best [+ Free Template]
Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences…
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those…
The 6 Best Content Planning Software — Experts Explain Their Top Choice
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading…
45 Video Marketing Statistics for 2025 [New Data]
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers…
The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked…
Succession Planning — the Best Way to Ensure Your Company’s Future
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally…
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks:…