SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud Growth…
Why Your Business Needs Customer Journey Analytics
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming…
Salesforce’s New Marketing Intelligence: As Seen by a Datorama Enthusiast
For the last seven years, I’ve been enamored by a marketing analytics tool (who among us hasn’t, I’m sure), Datorama, or Salesforce Marketing Cloud Intelligence. MCI, as we’ve come to…
Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so…
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an…
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in…
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't dead—it’s evolving. With an average ROI of $36 for…
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit.…
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re…
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself…