Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if…
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For…
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts…
PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence Personalized content recommendations coupled with real-time visitor intelligence will provide new insight into the buyer journey. Toronto,…
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing…
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove…
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a little like puzzle pieces;…
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You…
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.…
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes.…
