By Andy Crestodina Web design projects are complicated. They have lots of requirements, stakeholders and decisions. But the most important success factor, lead generation, is actually simpler than it seems.…
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled…
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running…
“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get…
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair…
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled…
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might…
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This…
