Exciting Updates for Marketing Cloud Next for Winter 26’
Since Marketing Cloud Growth was introduced at the beginning of last year, more and more innovations with the platform have been coming out at a rapid pace by the team…
How to build an email list from scratch: 15 incredibly effective strategies
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist.…
“You can make money doing this?!”
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that…
GA4 Mini-Masterclass
By Andy Crestodina Please accept statistics, marketing cookies to watch this video. Get Andy’s slides Are you getting the most from your Analytics? Is Analytics even set up properly? And…
The AI revolution killed your website traffic. It’s also your biggest opportunity.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of…
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot…
How to Get Your Data AI-Ready: A Step-by-Step Guide for Marketers
As a marketer, you’re eager to use AI for better segmentation, smarter campaigns, or generative content. But a huge piece that can’t be ignored when you’re getting started with AI…
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch…
Your AI Conversation Layer for Modern Marketing
Your AI Conversation Layer for Modern Marketing Written by Dev Ganesan, CEO and President of PathFactory In today’s GenAI-powered landscape, buyers expect immediacy, intelligence, and personalization in every digital interaction.…
Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like…