Importing Records into Marketing Cloud Next
Your marketing team just concluded a successful trade show, returning with over 2,500 new leads from booth scans that need to be imported. In this post, we’ll review the options…
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up…
2025 Spam Report: The Abuse of Trust in Email and Social (now with AI)
By Andy Crestodina New data shows which outreach tactics are doing the most reputational damage. How has the worst marketing changed over time? Each year, we ask 1000+ consumers about…
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the…