Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over…
The Ultimate Guide to Approaching Agentforce & Data Cloud
If you’re exploring Agentforce or Data Cloud, but feel unsure where to start—or how to ensure real outcomes—you’re not alone. In our recent webinar, “A No-Nonsense Guide to Launching Agentforce…
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than…
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are…
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other…
AI Search Optimization: The New Digital Playbook for B2B Buyers
AI Search Optimization: The New Digital Playbook for B2B Buyers Written by Srinivasan Margabandhu, Executive Director, AI Research Why Is Your Website Suddenly Becoming Invisible for Buyers? A subtle yet…
Brand vs. Performance Marketing: The Side-by-Side Comparison of Channels and Metrics
By Andy Crestodina There are mostly just two types of marketing. Brand marketing and performance marketing are very different. They have different goals, strategies, timescales and metrics. Brand marketing seeks…
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and…