Salesforce Summer ’25 Highlights: Marketing Cloud
The Summer ‘25 release for Marketing Cloud Growth and Advanced Editions is here, and it’s packed with updates designed to turbocharge your team’s efforts. Think of it as a toolbox…
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up…
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows…
Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people…
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Weren't my ideas and work supposed…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second…
Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future. At the most basic…