[Free EBook] GenAI and the Intent-Driven Buyer’s Journey
Get the full ebook here. Generative AI is transforming content marketing, but its true power lies beyond content creation — it’s about understanding and acting on buyer intent in real-time.…
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have…
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of…
What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B…
SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud Growth…
Why Your Business Needs Customer Journey Analytics
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming…
Salesforce’s New Marketing Intelligence: As Seen by a Datorama Enthusiast
For the last seven years, I’ve been enamored by a marketing analytics tool (who among us hasn’t, I’m sure), Datorama, or Salesforce Marketing Cloud Intelligence. MCI, as we’ve come to…
Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so…
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an…
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in…