Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI…
How to Create Marketing Cloud Consent Records with a Record-Triggered Flow
Managing consent records in Marketing Cloud on Core (aka Marketing Cloud Growth or Advanced Edition) has raised many questions. While most agree with the concept of consent, generating individual consent…
The 7 Principles of Conversion-Centered Landing Page Design
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to…
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and…
PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud
PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud Zero Copy Integration, Powered by Snowflake, will enable joint customers to capture advanced content engagement data Toronto, Ontario, February 20,…
How I Repost on Instagram: Ways to Reshare Content From Other Users
I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more…
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and…
Which LLM Should You Use for Your Business? [Pros and Cons]
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each…
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me…
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business…