Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that…
Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan…
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium…
In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has…
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing,…
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible…
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've…
I’m a MarTech girl in MarTech World Let’s just start by stating a few facts: we live in a super-connected, yet totally disconnected world. Nobody wants to go back…
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By…
It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices…
