Scheduling Instagram Reels: The Complete Guide
It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority.…
Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were…
What Is a CMS and Why Should You Care?
When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learning a new language. I kept seeing…
What Is a Risk Assessment? My Complete Guide [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the…
Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way —…
Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks…
How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you…
Automating Campaign Names in Marketing Cloud Growth Edition
One of my all time favorite hacks is using flow to generate consistent campaign names in Salesforce. With the release of Marketing Cloud Growth Edition and the move to a…
Salesforce Winter ‘25 Release: Platform Highlights
The Salesforce Winter ’25 Release Notes are out, and they include important features for trailblazers who are on the Salesforce platform. We get three major releases from Salesforce each year…
So, You’re an Organization that Fundraises? Here’s What Salesforce Campaigns Can Do for You.
For fundraising-focused nonprofits, the challenge of tracking campaigns, engaging donors, and optimizing strategy can be overwhelming. Many nonprofits don’t realize that Salesforce Campaigns—often associated with marketing — are also one…