What to Do When Your Account Engagement Org Gets Too Big
As your business grows, so does your Marketing Cloud Account Engagement org. And that’s a good thing. Inevitably you’ll reach a point where your org is stretched too thin. You…
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising,…
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego,…
Do You Need Salesforce Campaign Record Types?
Salesforce Campaign Record Types are a great feature to employ when you have varying page layouts, required fields, Campaign processes, or teams for different types of Campaigns. However, often we…
Relationship Marketing: The Ultimate Guide
Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of Bain & Company found that as little…
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to…
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook…
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important…
An Introductory SQL Tutorial: How to Write Simple Queries
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may…
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important…