The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form…
How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing
Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as…
Diving Deep Into Marketing in Financial Services (My Takeaways)
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer…
How to Password Protect an Excel File
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel…
How to Write a Great Value Proposition [7 Top Examples + Template]
Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do…
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real,…
The Biggest SEO Trend Isn’t About Rankings: Tracking 10+ Years of Changes to Google Search Results
By Andy Crestodina I’ve collected screenshots of Google search results for many years. Every few years, we publish this post showing how Google has changed. Although the evolution is gradual…
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I…
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience…
Salesforce Starter: Easing Small Business Marketers into a CRM
Salesforce Starter was unveiled in August 2023 as an easy way for small-medium businesses (SMBs) to get started with Salesforce CRM. Historically, SMBs have found CRM systems to be overly…