What is Career Cushioning? Why You Might Want to Try It in 2024
As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.).…
What Marketing Cloud Growth Edition Means for Your Career
There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on the…
5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And…
Cancellation Email Examples I Love (For Your Inspiration)
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription.…
How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue…
How Einstein Assistant for Account Engagement Works
Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets. Let’s…
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…
Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair,…
Use External Actions to Create Custom Salesforce Tasks
Salesforce tasks are one of the unsung heroes of Account Engagement. You can use Salesforce tasks to let the sales team know there’s work to be done, and using tasks…
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the…