Online Marketing: The Who, What, Why, & How of Digital Marketing
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since…
10 Survey Email Examples I Love (for Your Inspiration)
I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got…
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new…
15 Email Preview Text Examples That Would Catch My Attention
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a…
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting,…
TikTok Creativity Program: Is it better than the Creator Fund?
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program…
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it…
5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But…
7 Email Banner Examples I Love (For Your Inspiration)
Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with…
How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is…