SMS Mobile Strategy: A Guide to Go From Novice to Pro
If you’re like many, setting up an SMS program is not part of your everyday tasks. And if I were a betting woman (I’m not), I’d bet you’ve likely never…
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve…
The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity…
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this…
16 Great Examples of Welcome Emails for New Customers [Templates]
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is…
How to Write an RFP for Grants – Everything You Need to Know
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that…
How to Measure Social Media Marketing ROI [With Expert Advice]
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other…
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building…
Boost Your Email List: 3 Easy Tactics to Expand Your Reach
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of…
X in 2023: A Recap of Everything Marketers & Advertisers Need to Know
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon…