Mastering Personalization in B2B Marketing For B2B marketers, personalization is essential, largely because buyers expect tailored experiences that meet their specific needs and preferences. How can you, a marketer, seamlessly…
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.…
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since…
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve…
The Salesforce Summer ‘24 Release is on its way! Let’s dive into the top declarative features and updates for admins. In line with messaging from Salesforce, the Summer ‘24 Release…
The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season…
I run HubSpot's Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer's…
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer…
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT…
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza.…
