33 Great Landing Page Examples You’ll Want to Copy in 2024
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage…
Leadership Styles: The 11 Most Common & How to I Found Mine [+ Expert Insights]
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of…
The Top Search Engines in 2024 [Including 17 Google Alternatives]
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Google is where most of us…
What is Branding? Understanding Its Importance in 2024
Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want…
What is a Business Plan? Definition, Tips, and Templates
Years ago, I had an idea to launch a line of region-specific board games. I knew there was a market for games that celebrated local culture and heritage. I was…
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant,…
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint,…
What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the…
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest…
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP…