Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the battle —…
The Best AI Tools for Ecommerce & How They’ll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector…
Using Data Cloud Credits in Marketing Cloud Growth Edition: A Guide for Account Engagement Users
Like many people in the Salesforce ecosystem, you may be intrigued by the announcement of Marketing Cloud Growth Edition — especially since access to the platform is available to current…
The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers,…
Professional Relationships: 4 Executive Tips to Improve Your Marketing Success
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right…
The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. These shifts align with…
How to Grow Your TikTok Following [Expert Insights + Data]
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I…
How to Write Prompts for ChatGPT, According to HubSpot’s SEO Team [+ Examples You Can Steal]
To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you're like me, you already use this tool to amplify your awesomeness. Like improving your…
Building a Message Series Flow in Marketing Cloud Growth Edition
I’m not going to be the guy who says “I told you so,” but Flow Builder has officially expanded from being an automation tool used exclusively by Salesforce Admins into…
Engaging Your Enterprise Audience: A Guide to B2B Content Marketing
Engaging Your Enterprise Audience: A Guide to B2B Content Marketing The power of content marketing has never been more crucial in the ever-evolving business landscape. For B2B companies, creating content…