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Orbit Media

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

October 1, 2024 0 Comments

We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight,…

Orbit Media

The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]

October 1, 2024 0 Comments

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed…

Orbit Media

Relationship Cultivation Strategies: 3 Ways to Build Event Connections

September 30, 2024 0 Comments

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human…

Orbit Media

Top 5 Use Cases for AI Personalization in Marketing

September 30, 2024 0 Comments

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content…

Orbit Media

3 Easy Steps to Build Your Brand Promise [+ Examples]

September 30, 2024 0 Comments

A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a…

Orbit Media

A Beginner’s Guide to Data Flow Diagrams

September 27, 2024 0 Comments

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process is digital or human-driven, it’s important to map…

Orbit Media

The First 5 Things I’d Do if I Were Starting My Business Over Today

September 27, 2024 0 Comments

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets…

Orbit Media

Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

September 26, 2024 0 Comments

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted…

Pardot

Empowering Users to Overcome Disabilities and Learn Salesforce

September 25, 2024 0 Comments

Learning how to use and customize Salesforce can be a rewarding experience, but it can also present unique challenges for individuals with disabilities. Whether it’s navigating the interface, processing complex…

Orbit Media

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

September 25, 2024 0 Comments

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure…

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Orbit Media

On-page content formats answer engines actually favor [new research]

Pardot

Agentforce Marketing Features, a Guide for Account Engagement Users

Orbit Media

The AI Perception Reality Gap

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AI search behavior: What it means for your marketing strategy in 2026

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