The Simple Website Personalization That Increased Conversions by 560%
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this…
8 Noteworthy Examples of Corporate Social Media Policies
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers…
The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]
More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover…
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is…
8 Takeaways About ABM from Industry Experts
8 Takeaways About ABM from Industry Experts Of all the acronyms in sales and marketing, none garner a polarizing reaction so much as Account-Based Marketing (ABM). As part of our…
What Are Brand Identity Elements?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo…
Top 6 Video Marketing Metrics Your Boss Actually Cares About
Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. I…
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound…
Workplace Loneliness Isn’t Getting Better [New Data]
Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However,…
Google My Business Guide: Complete Overview & Expert Tips for 2025
If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there…