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Orbit Media

Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

November 20, 2024 0 Comments

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way —…

Orbit Media

Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

November 20, 2024 0 Comments

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks…

Orbit Media

How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

November 20, 2024 0 Comments

I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you…

Pardot

Automating Campaign Names in Marketing Cloud Growth Edition

November 20, 2024 0 Comments

One of my all time favorite hacks is using flow to generate consistent campaign names in Salesforce. With the release of Marketing Cloud Growth Edition and the move to a…

Pardot

Salesforce Winter ‘25 Release: Platform Highlights

November 19, 2024 0 Comments

The Salesforce Winter ’25 Release Notes are out, and they include important features for trailblazers who are on the Salesforce platform.  We get three major releases from Salesforce each year…

Pardot

So, You’re an Organization that Fundraises? Here’s What Salesforce Campaigns Can Do for You.

November 19, 2024 0 Comments

For fundraising-focused nonprofits, the challenge of tracking campaigns, engaging donors, and optimizing strategy can be overwhelming. Many nonprofits don’t realize that Salesforce Campaigns—often associated with marketing — are also one…

Orbit Media

How Brands Can Act Responsibly During a Crisis

November 19, 2024 0 Comments

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still…

Orbit Media

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

November 19, 2024 0 Comments

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment”…

Orbit Media

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

November 19, 2024 0 Comments

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways…

Orbit Media

The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]

November 19, 2024 0 Comments

I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can say for sure I've changed a lot since then. The…

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Orbit Media

On-page content formats answer engines actually favor [new research]

Pardot

Agentforce Marketing Features, a Guide for Account Engagement Users

Orbit Media

The AI Perception Reality Gap

Orbit Media

AI search behavior: What it means for your marketing strategy in 2026

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