Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received…
Google’s Known Ranking Factors: What to Know in 2024
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands…
22 Tips to Write Catchy Email Subject Lines [+ Examples]
I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to…
Salesforce Winter ‘25 Highlights: Marketing Cloud Growth Edition
The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce is…
The Future of SEO: How People Will Get Their Questions Answered in 2+ Years
At HubSpot, we are optimistic about the future of SEO, but we're also preparing for many major shifts over the next few years. Advancements like Google's integration of generative AI…
How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps
Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing…
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something…
AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with…
8 Best AI Video Editing Tools to Use in 2024
I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos…
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to…