How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A…
7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It's a great book, you did it!” email…
Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise…
Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of…
Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself,…
Consumer Behavior Statistics You Should Know in 2024 [New Data]
I doubt that the shift to entirely online shopping experiences would've happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing…
The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get…
Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]
SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good…
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside…
What Is Linktree + 8 Steps to Set It Up
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL,…