The Future of Social Media [Research]: What Marketers Need to Know
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wondering what the social future…
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads…
Creating an HTML Email: The Design Guide You Need [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and…
Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display…
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they…
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites…
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. In this…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes…
A/B Testing in Account Engagement Engagement Studio Programs (ESPs)
Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in ESPs?…
The Most Effective Types of Content on Social Media in 2024 [New Data]
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing…