An Alternative to Salesforce Dynamic Forms When You Need It
You may be aware that when it comes to improving user experience on a record page, Dynamic Forms have become more and more powerful over the last few Salesforce releases.…
How to Write a Video Script [Template + Video]
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a…
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent…
Marketing Cloud Growth Edition: Creating Brand Guidelines
In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel campaigns…
The Ultimate Guide to Google Ads [Examples]
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential…
What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and…
How To Create An Infographic In PowerPoint [+Free Templates]
As a former digital journalist and current content creator for HubSpot, I've been designing graphics for years, including breaking news graphics, funny memes, and, most importantly — infographics. Though I…
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails?…
Navigating B2B Buyer Enablement With Michelle Killebrew
Navigating B2B Buyer Enablement With Michelle Killebrew As a marketing leader (and a revenue marketer at heart) it’s my job to take all of the marketing levers we have to…
TikTok Shop: What It Is, How to Launch One & How to Market One
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually…