How Luxury Brands Market and What You Can Learn
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I…
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the…
5 Ways to Adopt a Salesforce Architect Mindset Today
You don’t have to be a technical person to start thinking like a Salesforce architect. In this article, I will share 5 concepts to bring a little architect-thinking magic to…
50 Best Online Local Business Directories & Listing Sites
Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as…
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I…
3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our…
How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll…
Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier…
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been…
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is…