The Ultimate Guide to Choosing the Right Salesforce Reporting Tool
We get it. With all the reporting tools out there it is hard to know which one is correct (or what a tool is named this week). In this blog,…
26 of the Best Free Stock Photo Sites to Use in 2024
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to…
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook…
Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts
From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but…
Email Signature Examples: How to Write a Great One [+ Free Generator]
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.…
Top Marketing Channels for 2024 [+Data]
Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned…
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page…
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A…
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences…
Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets
Marketing Cloud Intelligence (formerly known, and forever in my heart, as Datorama) is a deep platform for marketers who have Salesforce in their tech stack. It’s a robust tool for…