Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a…
Salesforce Spring ’24 Release: Platform Highlights
Wow, where did the time go? The Salesforce Spring ‘24 Release notes are out and some cool new features are right around the corner! Here are the key Salesforce platform…
Has Google Gotten Worse? Here’s What New Data Says
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined…
30 Brilliant Marketing Email Campaign Examples [+ Template]
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute…
15 Best WordPress Survey Plugins in 2023 (Hands-On)
On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your…
Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong,…
What to Do When Your Account Engagement Org Gets Too Big
As your business grows, so does your Marketing Cloud Account Engagement org. And that’s a good thing. Inevitably you’ll reach a point where your org is stretched too thin. You…
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising,…
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego,…
Do You Need Salesforce Campaign Record Types?
Salesforce Campaign Record Types are a great feature to employ when you have varying page layouts, required fields, Campaign processes, or teams for different types of Campaigns. However, often we…