How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively,…
The Ultimate Guide to Google Search Console in 2023
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see how many…
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual…
RFP: How to Write a Strong Request for Proposal [Example & Template]
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant…
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?" But do you know what answer I always dread hearing?…
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what…
The Best 30-60-90 Day Plan for Your New Job [Template + Example]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. Will I adapt to my new job? How long…
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they…
8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…
8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…